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Geoff has 38 years in Rice Lake Real Estate and is a current member of the Wisconsin Realtor Association. He is a graduate of Illinois Wesleyan University and is active in both residential and commercial real estate. As Chamber Ambassador and past president of Northern Waters Board of Realtors, Geoff has the experience to serve you.

Call Geoff at 715-736-3600, or email him at geoff@soldbyalliance.com

Geoff Pedersen


Robin brings over 30 years of professional business and management experience to the team.  She and her husband relocated to Rice Lake in 2006 where they fell in love with the area and quickly called it home.  Robin believes in putting the customer/client first and providing exceptional service.  Her passion for what she does enables her to bring the right balance of professionalism, personal touch, and trust to each relationship.   She believes every transaction should be handled in a manner that brings confidence and assurance in her abilities to her clients/customers.  You will find her inviting and friendly approach makes her easy to work with and provides for a less stressful and more enjoyable experience.

Call Robin today at 715-736-3600 or email her at robin@soldbyalliance.com

Robin Sorey

Sales Associate


Linda Pedersen is a lifelong resident of Rice Lake and her family has farmed west of Rice Lake for over 120 years. Linda received a degree in Elementary Education and was a 3rd grade teacher in Weyerheauser Grade School for 12 years until she married Geoff Pedersen in 1989. Linda had 2 children and spent 18 years raising them until they both went off to college. Linda joined Geoff in his real estate business and assists in every facet of the business and has become a licensed real estate agent herself.

Call Linda at 715-736-3600, or email her at linda@soldbyalliance.com

  Linda Pedersen

  Sales Associate


Tara is involved with the Rice Lake Chamber Ambassadors and other community events. Tara's education and training help her assist each person with their individual real estate needs. Tara takes pride in her work and will assist you in an honest, friendly, and professional manner.

Call Tara at 715-736-3600, or email her at tara@soldbyalliance.com

 Tara Kay

Sales Associate


Gene is an innovative, customer focused, result driven professional with over 35 years of leadership experience.  He believes in listening to the voice of the customer and putting their needs first.  His organizational and project management skills lend themselves well to ensuring a smooth and focused transaction.  His fun and enjoyable personality provides an inviting environment and helps make an otherwise sometimes stressful process an enjoyable one.  Gene is an innovative, customer focused,  result driven professional with over 35 years of leadership experience.

Call Gene today at 715-736-3600 or email him at gene@soldbyalliance.com

Gene Sorey

Sales Associate

Mary Ann's family has multiple generations of roots in our Rice Lake area. Mary Ann has 25 plus years of office management experience and is the working definition of multi-tasking. Greet her when you call because it is her friendly voice you will hear.

Call Mary Ann at 715-736-3600, or email her at officemanager@soldbyalliance.com

 Mary Ann Schoonover

 Office Manager